Consult  ·  Invest

Capital, experience and momentum for the early stage.

chameleon GmbH is my personal investment vehicle. As a business angel, I invest in companies where technology, data and entrepreneurial energy come together — and support them with what I have learned over more than 25 years as a managing director and board member.

What I do

Investing with an entrepreneurial mindset

I invest where I can contribute not only capital but also operational experience. Two paths are at the centre of this.

01 — Start-up

Pre-Seed & Seed

Investing in young teams at a very early stage. What counts here is the idea, the execution strength of the founders and a market with real potential. I stay closely involved — without taking over.

02 — Grown-up

PE-backed & with a mandate

Investing in more established, private-equity-backed companies — usually combined with an advisory board or supervisory board mandate, in which I contribute strategically and as an equal partner to the investor.

Ticket size
up to €250,000
Stages
Pre-Seed to PE
Focus areas
Software, Data, AI
Sector affinity
Automotive · Insurance · Energy · Industry
Holdings

Selected companies from the portfolio

I currently hold 13 investments — from young start-ups to established mid-sized companies. A selection that shows the range: early ideas, grown businesses and one successfully supported exit.

↗ 01
Cardentity
Automotive · Data Platform
Digital vehicle history based on exclusive damage and service data — data-driven transparency for the used-car market.
cardentity.de
↗ 02
Replique
Industry · On-Demand Manufacturing
All-in-one platform for industrial contract manufacturing — from prototype to series production via a global, digitally controlled production network.
replique.io
↗ 03
DMS Gruppe
Energy · BPO & Automation
BPO and automation solutions for the energy industry — combined with my mandate as chairman of the advisory board.
dms-gruppe.de
↗ 04
Carmerce
Automotive · International Vehicle Trading
Professional partner for international vehicle trading across Europe — from selection through inspection and documentation to import and export.
carmerce.dk
↗ 05
Luma & Lua
Hospitality · Kigali, Rwanda
Boutique hotel and Mediterranean restaurant in Kigali — an investment that extends my horizon beyond Europe.
lumalua.com
↗ 06
Zest Holding
Investment Company · Rwanda
Investment company based in Rwanda — part of my engagement in the high-growth markets of East Africa.
on request
↗ 07
Bilster Berg
Motorsport · Drive Resort
One of Europe's most demanding race tracks — a privately run company with around 180 car-enthusiast shareholders. An investment that brings together passion and capital.
bilster-berg.de
↗ 08
Diamant Software
B2B Software · Accounting & AI
Hidden champion from Bielefeld for accounting and controlling software — built as a SaaS platform and consistently focused on artificial intelligence. A company I support not only as a shareholder but also lead operationally as CEO.
diamant-software.de
↗ 09
Autosource Group Exit
Automotive Software · Denmark
Danish SaaS provider for the automotive industry, which I supported as a supervisory board member — successfully sold to Hawk Infinity.
autosourcegroup.dk
↗ 10
Hawk Infinity
Investment Holding · Scandinavia
Founder-led holding that offers a long-term home for founder-led businesses — and, after the sale of Autosource Group, a natural addition to my own portfolio.
hawkinfinity.com

This is a selection. I am happy to present further holdings on request and in a personal conversation.

Advisory

Board mandates — deliberately selective

My advisory work is carried out exclusively through selected advisory and supervisory board mandates. No classic consulting business, no broad acquisition.

“Few mandates, but with genuine commitment — because my time is the real investment.”

What I come on board for

I only take on a mandate when I can contribute substantively and the collaboration rests on a shared entrepreneurial outlook.

  • Strategy & Transformation Digital business models, scaling and the transformation of established companies.
  • Investor Management Working with venture capital and private equity firms, preparing for financing rounds and exit.
  • Leadership & Governance A sparring partner for management and shareholders — discreet, clear and in the background.
Sven Krüger, Managing Director of chameleon GmbH
Sven Krüger
Managing Director, chameleon GmbH
About me

An entrepreneur who invests — not an investor who watches.

For more than 25 years I have worked at the intersection of industry, technology and digitalisation. Roles as CEO of the Eucon Group for almost ten years, as a board member of VHV digital services AG and as CEO at VYDA taught me how a good idea becomes a viable, data-driven business model — and how to lead companies through growth, changes of ownership and transformation.

At Eucon I led the company through two changes of ownership as CEO — the sale of the group from Hg Capital to the VHV Group in 2020 and the later sale of the automotive business to Infopro Digital. As early as 2018, we had embedded artificial intelligence productively into our data-driven solutions — well before the topic reached the mainstream.

My career began in the automotive supplier industry — at Continental, Valeo and for over fourteen years at HELLA, most recently as a member of divisional management. Early on I took on international supervisory and advisory board mandates in Germany, Denmark, Poland and France. Across my various roles, I have been responsible for around 20 international M&A transactions — acquisitions, divestitures, carve-outs. This experience is the source of what I bring as a business angel today: operational understanding rather than theory. Today I am CEO of Diamant Software GmbH and invest in parallel through chameleon GmbH — selectively, with my own capital and out of conviction.

since 2026
CEO — Diamant Software GmbH Bielefeld
2025 – 2026
CEO — VYDA (formerly Eucon Digital) Münster · data-driven transformation for insurance & real estate
2021 – 2026
Board Member — VHV digital services AG Hannover
2016 – 2025
CEO — Eucon Group Münster · digitalisation partner for automotive, insurance & real estate
2002 – 2015
HELLA — most recently Member of Divisional Management, Aftermarket Various leadership and managing director roles
1995 – 2001
Continental · Valeo · ITT Automotive Early roles in the automotive supplier industry
Passion

Where investment meets fuel.

Motorsport is not only my hobby — it is the mindset with which I also invest: precision, preparation, and the courage to accelerate at the right moment.

Through Bilster Berg I hold a stake in one of Europe's most demanding race tracks. And when a race car in chameleon livery hits the circuit, it is a lived connection between profession, investment and enthusiasm.

Race number 156 — the chameleon race car also carries the signature of several portfolio companies: cardentity, Carmerce, Replique and Autosource Group.

Contact

Got something in mind?

Whether an early-stage idea or an established company looking for an experienced sparring partner on its board — feel free to write to me. I reply personally.

Company
chameleon GmbH